Wensleydale Creamery Signs Sliced Cheese Waitrose Distribution Deal

We have boosted distribution of our newly developed sliced, blended pre-packed cheeses, securing a listing in a number of Waitrose shops from March 2013.

The innovative sliced cheese variants will now be available in 76 Waitrose shops, retailing at £1.89 for a 160g pack.

The range will include Naturally Smoked Cheddar, Double Gloucester with Onion & Chives and Cheddar with Cracked Black Pepper, with each pack displaying a well thought out and researched ‘try me’ serving suggestion, providing tasty meal ideas for consumers looking for quick and easy ways to use cheese without compromising on flavour or quality.

David Hartley, Managing Director of The Wensleydale Creamery, said: “We are delighted to announce our innovative Sliced Cheeses will now be available in 76 Waitrose shops, making them easily available to both our loyal customers, and hopefully appealing to new ones with the versatile range of flavours and ease of use.”

Chris Dawson, buyer at Waitrose, said: “We are very excited to introduce The Wensleydale Creamery’s Sliced Cheeses into our shops, providing our customers with tasty blended alternatives to our current sliced cheese offering.”